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For an added bonus, you can include your URL or QR Code on signs in your store or on business cards and flyers, so everyone knows where you’re available online.įind Local Allies: Once you’re done with your web strategy, go out and team up with some local allies, like the gym down the block.
Social media will help you reach a massive untapped pool of potential customers and will help you better connect with them down the line. Start with the big three: Facebook, Twitter and Google+ and move on to Instagram and Tumblr once you have those mastered. For an added bonus, you can include enhanced content and become a verified merchant on most directories sites.Ĭreate Social Media Business Pages: Social media can be fun to play around with but it can also be an incredibly valuable business tool. Listing your business on directories will also help people find your business through more avenues and it will even help your website appear higher in web search results. Since you already created a website, you can link back to it so people can go see how awesome you are. List Your Business On Web Directories: Once you have your website in order, you should be listing your business on all the top directories, including Yelp, Yahoo, Bing, Yellow Pages, Mapquest and more. For an added bonus, you can include special keywords to have your website rank higher than your competitors in search engine results. Your website should be visually appealing and include up-to-date, relevant information including prices, images, locations and contact information. If a potential customer is searching online for a salon in your city and you don’t have a website, you’re already in a deep hole. Here’s how you can make that happen.īuild a Website: Start with the basics. To get started, follow these simple steps to promote your salon effectively.īefore anything else, you need to make sure customers can find your business. Whether you’re a beauty salon, hair salon or even a tanning salon, it’s vital that you maximize your efforts both online and off to keep ahead of the curve. If you’re in the beauty industry you will soon find out that promoting your salon is no easy task.
Don’t believe us? Read more about our company culture and see how we Fight For Small Businesses. We know where your priorities are, which is why we make your marketing simple and effective, by providing the only marketing platform every small business needs. Here at Signpost we are dedicated to helping your salon succeed through simple and effective marketing. With crowded markets, fickle customers and new challenges to face every single day, it’s a daily grind that requires proper planning and steadfast execution. It requires large investments in time, money and your opportunity cost of working elsewhere.